BVGroup Brands

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  • Founded in 1946 by the Chandler family, BetVictor began as a trackside bookmaker

  • While the landscape has evolved, our love of the bet remains unchanged

  • We love to connect our customers to the simple pleasure of gambling

Brand Guidelines

This simple kit includes all necessary elements of the BetVictor brand.
Download Brand Kit

Take a look at our Playbook

Download Playbook

Our Purpose

WHY WE EXIST

To connect our customers to the simple pleasure of gambling.

Our Mission

HOW WE ACHIEVE OUR PURPOSE

To use our knowledge to refine our product so that it’s pleasure to engage with.

Our Vision

WHERE OUR MISSION LEADS
To build on the good reputation of the brand by creating value for all our stakeholders without ever compromising our integrity.

Logo

Primary Logo

Shortcut

On Blue Dark Background

Logo Clearspace

To ensure maximum visibility of our logo, it’s important you keep to the defined minimum or preferred amount of clear space that surrounds it. 

The clear space guidelines should be adhered to wherever our logo is displayed.

Logo Colours

Contrast and legibility are the core considerations when choosing the logotype colour. 

Two variations are available – positive and negative. You should always use a version with the highest contrast against your selected background. 

Partnership Logos

Contrast and legibility are the core considerations when choosing the logotype colour. 

Two variations are available – positive and negative. You should always use a version with the highest contrast against your selected background. 

Colours

Primary Colour Palette

BV Blue

HEX

#41B6E6

RGB

65, 182, 230

BV Dark

HEX

#1D252D

RGB

29, 37, 45

BV White

HEX

#FFFFFF

RGB

255, 255, 255

Secondary Colour Palette

BV Red

HEX

#E73C3E

RGB

231, 60, 62

BV Purple

HEX

#A6307D

RGB

165, 48, 124

BV Orange

HEX

#FFAA4D

RGB

255, 170, 77

BV Yellow

HEX

#FBDE40

RGB

251, 222, 64

BV Green

HEX

#009A44

RGB

0, 154, 68

Our extended colour palette offers a broad range of vibrant accents to complement our core brand colours.

Typography

Our communications are written in Lato wherever possible. It’s an elegant typeface that’s clean, modern and legible across print and digital mediums. Four different weights are used to ensure our messages are delivered as clearly as possible for maximum impact; Thin, Light, Regular and Bold. We keep our messaging proportionately balanced by following a structured type hierarchy.

Image Style

A refreshing blue gradient for Sports, paired with flexible colour gradients for Casino, creates a consistent visual identity. The clean, professional image style ensures BetVictor is instantly recognisable to users.

Our Tone of Voice

HOW WE SPEAK TO OUR CUSTOMERS

Street Smart

We’re not pompous or arrogant but our experience means we know a thing or two.

Refined

Less is more and that allows us some elegance in the loud, brash markets we operate in.

Dry Wit

Gambling is fun. A touch of dry wit is a reminder of that.

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