Brand Guidelines
This simple kit includes all necessary elements of the BVGroup brand.
Brand Blueprint
The principles outlined here guide our corporate identity, ensuring we present ourselves as a global leader in gambling technology and entertainment.
Our brand idea
“Adding excitement to sports and casino” is our core purpose, delivered through a safe, responsible, and innovative environment.
Our attributes
Trustworthy, Respectful, Smart, and Exemplary. These are the core values that define how we work and interact with our partners.
Brand Purpose
To create partnerships of value and to provide an entertaining and safe environment for our brands’ customers to enjoy gambling responsibly.
Brand Positioning
BVGroup is a gambling operator and provider of full-service, end-to-end technology solutions for media and gambling companies.
We’re dedicated to improving the betting experience.
We’re committed to protecting customers from gambling-related harm.
Brand Mission
To build confidence in our business by providing smarter ways for all stakeholders to benefit from our experience, talent and products.
Brand Vision
To be the most reputable gambling company.
Logo
Default Logo
Secondary Logo on White Backgrounds
The BVGroup logo is our primary corporate mark, representing over 80 years of industry heritage. The Horizontal Logo is the standard version, featuring the “BVGroup” wordmark for maximum clarity across corporate and digital touchpoints.
Logo Shortcut
Shortcut / App Icon
The “BVG” Monogram serves as our primary logo shortcut and favicon. It is designed for use in small spaces, such as browser tabs or social media avatars, where the full brand name is not required. It acts as a recognizable stamp of our proprietary technology and operational excellence.
Logo Clearspace
To maintain professional visual integrity, the logo must always sit within a designated Safe Zone. This exclusion area prevents the mark from being crowded by other text or graphics. The clearspace is determined by the size of the “V” in the logo, ensuring the brand remains prominent and distinct on every page.
Monochrome Logo
To be used only when technical issues prevent full colour use
Colours
Hightlight Colours
Aqua
HEX
#00F1FF
RGB
0 241 255
Dark Blue
HEX
#223B54
RGB
34 59 84
Core Colours
White
HEX
#FFFFFF
RGB
255 255 255
Maya Blue
HEX
#61C8ED
RGB
97 200 237
Charcoal Black
HEX
#262D34
RGB
38 45 52
Accent Colours
Red
HEX
#E73C3E
RGB
231 60 62
Yellow
HEX
#FFEC36
RGB
255 236 54
Green
HEX
#96EB17
RGB
150 235 23
Pink
HEX
#FF3D97
RGB
255 61 151
Our corporate palette is built on Aqua, Dark Blue and White, conveying stability, professionalism, and trust. These colours reflect our status as a privately held, independent operator. We use vibrant accent colors sparingly to highlight innovation and the excitement we bring to the gambling industry.
Typography
Poppins
Poppins is our standard corporate typeface. This geometric sans-serif font provides a clean, modern, and friendly aesthetic that works perfectly across both digital and print media. We use it in various weights to create a clear hierarchy, ensuring our corporate messaging remains accessible and highly legible.
Tone of Voice
Our voice is Professional, Transparent, and Forward-thinking. We speak as industry experts who prioritize integrity and the delivery of full-service technology solutions.
Professional
We use clear, direct language that reflects our 80-year legacy.
Transparent
We are open about our operations, licensing, and commitment to safer gambling.
Forward-Thinking
Our tone is optimistic and focused on how our “smart” resourcefulness creates new opportunities in the entertainment space.